Customer acquisition solutions company Cognitive Contractor has launched its end-to-end sales and marketing solution to the roofing and solar sectors.
“Our technology can accurately predict your next sale,” explained CEO Josey Parks. “Now, sales teams are equipped with the knowledge they need to ensure they are knocking on the right doors and not wasting valuable sales hours or marketing dollars on people who will never convert. We also back their sales efforts with multi-channel marketing campaigns that pre-set appointments, so sales reps just have to show up and close. And every campaign is tracked, reviewed, and refined, to continually improve results.”
Cognitive Contractor uses data analytics to build profiles of a contractor’s ideal core customer. The AI-based technology uses this information to analyze the market and predict which leads are most likely to buy. Leads can also be filtered based on their highest potential value or lifetime value to hit specific revenue goals. When combined with the company’s highly targeted and personalized multi-channel marketing campaigns, the company claims contractors report closing rates that increase by double digits.
“Data is powerful. When you analyze your customer base, you can identify common attributes among your best performing customers. Then, you can use that customer profile to identify similar targets in your market,” Parks explained. “Cognitive Contractor is far more advanced and deliberate than traditional lead generation services, where sales teams scramble to respond first—even when a lead doesn’t fit the company’s ideal customer profile. We are leveraging technology to help contractors be more strategic and successful in their prospecting efforts.”
News item from Cognitive Contractor